for
The Happy Tree Hugger
When I've seen this gorges avatar, I was very excited doing critique for this shop. Unfortunately after opening the page I didn't see what I was expecting.
I do not like the banner. I would expect something from the nature, the tree, the happy huger, the positive energy.... Jewelry inspired by nature. If you want to keep the background, use different font color. It's hard to read.
You have absolutely gorges and unique jewelry, but bad pictures. You have some nice shots, but sometimes you are choosing wrong background for you silver tones. E.g. the picture in your avatar is very good. But other pictures are blending in your background, they don't pop up.
I am telling you again, your jewelry is GORGES and very professional looking! BUT You won't sell it, until you present it in better more professional way.
Take a look at this website
http://www.connieulrich.com/ConnieUlrich.com/Bracelets.html this is an example, how your jewelry might be presented.
This is a great picture (this picture should be first in your listing)
But what is this?
I'd advise you to look around etsy, to find similar jewelry style and how it is presented.
This is very important for you, because once you have a great picture you'll get to the front page and you'll get sales. People are looking for jewelry like yours.
I know it's not easy to take great pictures, you need to invest into the light box and backgrounds. I think the dark background suits your jewelry better.
I couldn't resist and played with your pictures in photoshop (not a big difference, just a little touch) .
All other sections of the shop are good. I like your profile, how you explain the name of your shop.
Facebook, Twitter, Blog - post it?
Professional presentation - this is what you need!
Good Luck!